There are many options today with the types of posters out in the market, some of them have obvious benefits and others come with their own set of disadvantages. Of course, different printers offer different levels of expertise, so always be sure who you are dealing with before placing an order. It’s a common mistake for businesses creating a poster not to spell check their text before sending the material out to the printer, so spend the extra time and be certain your product is precise.
If using a poster for promotional advertising, you’ll want to use a service that offers high-quality products. Promotional posters or infographics are an excellent tool for marketing if they are designed properly. Work with a printer who will assist you in making the most out of your poster space.
One of the great aspects of promotional posters is that you can take the entire surface area of the poster and turn it into a 3D company logo or branding. Your poster does not have to say a single word. Sometimes a picture or identity says it all. Perhaps a logo with some simple clear words would work just as well. This is where the help of a professional can really come into play. Those who do this for a living know the ins and outs of the business and can work directly with you to create an effective marketing tool.
This is not an area where you want to ask someone within the company to spend a day and create a poster. If you’re planning on using promotional posters, you should take advantage of every service that is out there to help you produce the best possible finished product.
Promotional posters printing can be stood up and set in an area where there is a lot of traffic, or hung up out of the way in a place where they will still catch the eye of passers-by. Regardless of what type you choose, you must make sure your company identity is clearly seen on the poster. Don’t use it as an afterthought or just stick it in somewhere so that it’s included. Your corporate identity must be the central theme that everything else focuses on. Use the KISS principle of keep it sweet and simple. Too much text and action will just create chaos.
Use large clear fonts and short messages if you must use words at all. Engage your audience as much as possible without making them feel that they have to commit for more than a few seconds. Let it be their choice to engage further. Choice color draws the eye in. Large blocks of text draws it back out.
The best products for your money are durable posters that you can use for years to come, made from wood or other heavy stock that can be stored in between uses. Try to remember that these types of promotional tools are really an investment in marketing and not an expenditure. Don’t skimp on the design or the creation of something that holds so much power and potential.