The effectiveness of Brochures
:The effectiveness of Brochures

Contrary to popular believe, printed marketing methods are not going anywhere. Print marketing has been around for the longest of time and been through many changes in the advertising climate. From the introduction of the internet to the beginning of social media, print marketing has stood the test of time. Brochures are a marketing tool that will always be necessary for businesses. They serve as a portfolio for businesses and become presentation materials for clients to have.

Interaction

When you go for a sales pitch or presentation with a potential client, besides having a PowerPoint presentation, you will always have some sort of brochure or folder to hold the attention of the audience. Brochures are highly interactive pieces of presentation material because it gives the client all the information that they need in a small compact sized booklet. They can then pass it on to key decision makers in the organisation after the pitch is over. Brochures enable these potential clients to become presenters of your brand.

Versatility

If you are doing digital marketing targeted on smartphones, your image size is going to be rather small. A typical 6-inch phone can only show so much detail. With brochures, you have more real estate to put information and images that you like. This gives the brochure a more premium feel as compared to viewing it on a phone. Moreover, brochures are versatile as well. You could use the softcopy of the brochure and upload it as a picture on Instagram or use it in articles that you post on social media.

Wallet-friendly

Brochures are not expensive things to make. If you order your brochures in bulk, you can get further discounts as well. Since brochures are evergreen pieces of content about your business that typically does not change often, you can keep it for a long time. Unless your brochure is dated or campaign specific, you should be able to reuse the brochure for months or even years.

Brochures are great marketing materials with many benefits as long as they are designed right and contains the right information. Be sure to design your brochures with your presentation and your customer in mind. The information in a brochure should always compel the audience to make a purchase or find out more about your brand. Contact us today to get your brochures printed or if you already have your artwork prepared, you can order it now at our online store.

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    12/16/2018

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    11/15/2018

    review rating 5  Harry I would like to thank you for your efficient response to my enquiry for the printing of my daughter's 1st birthday party standee. I have sent out to various companies requesting for a quote and comparatively, you were quick in your reply and also you provided me with a reasonable quote with adjustments made to help meet my requirements. Also I appreciated that you took time to explain to me the various formats of the images that i had to provide for your printing. Overall, it was a fuss-free transaction with swift decisions made on your part and we got everything sorted out within the day. Colours and quality turned out lovely, in fact it's fantastic for the 2 standee boards! I love it as much as my guests did. Once again, thank you Harry for the pleasant transaction and the beautiful standee boards.

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    8/15/2018
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    12/20/2018

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    6/09/2018

    review rating 5  Print City was extremely efficient in their handling of my order. They got back to my queries promptly and were very polite and professional. The products that I received from them were high-quality, and well-made. I will definitely entrust Print City with my print jobs in the future. Special thanks to Mr Harry Sparkes for handling my request and making this experience a very pleasant one :)

    thumb KIRSTEN CLARE M. NEGAPATAN
    9/14/2018

If you have special requirements on your the effectiveness of brochures, do speak to our printing specialists and we will advice you accordingly.

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