Stop Second Guessing and Use the Right Colors on your Business Logo

Aug 13, 2016

Your business logo is one of the main things that clients use to differentiate and identify your brand from the rest when shopping for an identifier for your business. Based on this fact, it is important to make sure that you do not leave anything to chance when designing it. In the recent past, companies used to focus only on the message and narrative behind the logo. However, to stay ahead of the competition, you need to do an intensive research when choosing colors to use on your logo and other business materials such as brochures and business cards.

A study conducted early this year by WebPageFX shows that customers make a subconscious decision to purchase a product or move on to the next one in less than 90 seconds after viewing it. The color is one of the main factors that inform their judgment. In addition, 80% of consumers who were polled stated that color helps to increase brand recognition.

Here is an in-depth look at the meaning of four colors that are commonly used to print business materials such as logos and brochures.


From a marketing perspective, red create urgency and is widely used by companies to lure impulsive shoppers to purchase their products. Restaurants also use it to stimulate appetite. This color is also very effective in eliciting strong emotions, increasing passion, and intensity.


One of the main reasons why businesses use yellow to make hardcopy marketing materials is because it has a superior ability to grab the attention of window shoppers. It is also used to represent youthfulness, optimism, as well as show clarity. Yellow also stimulates the nervous system, mental processes, and prompts communication.


Blue is usually associated with the calm and coolness of the sky and sea. New studies show that it can create a sense of calmness and lower blood pressure. Blue when used on logo helps to stimulate the feelings of cleanliness, security, trust, and order. It is widely used to design corporate business materials and office interior spaces, as it is non-invasive and productive.


Orange is a secondary color that is increasingly been used in the print industry to stimulate the target audience feelings of energy, warmth, and balance. From a marketing perspective, this color helps to signify aggression and highlight a call to action sentence. When used correctly, it can help paint your company as a friendly, cheerful, confident, and customer oriented brand.

Indeed, it is paramount to use the right color on your business logo and other printed materials to convey the intended message to the target audience better.


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