Do you think world’s most popular brands like Coca Cola, Victoria’s Secret, Microsoft and others became successful brands overnight? Brand awareness is a slow process and you need to put all of your efforts in the right direction to get desired results. Contrary to popular belief, it is not just about one brilliant idea that could do miracle for you but instead it is an evolving process where brands need to adopt latest branding tactics.
Let’s see the most effective ways to increase brand awareness in 2016.
The impact of social media networks on businesses is not a secret. Companies all over the world use social platforms like Facebook, Twitter, Instagram, LinkedIn and others to reach out to their target audience. Of course social marketing can help you increase your brand awareness but relying solely on social media approach could be a mistake. Consider social networking a channel instead of strategy to get the maximum results.
Valuable contents shared on your official website or blog can make a huge difference. For the last couple of years, content marketing has become one of the most effective marketing strategies in the business world. Technological advancements have played an important role here as search engines like Google and Bing are now smart enough to assess the value of a website.
Referral programs, if done the right way can do miracles. One of the most recent and most successful examples is Dropbox. It is a cloud storage service that started few years ago and competed with Google, Microsoft and other big names in this industry. It is safe to say that the referral program of Dropbox was the only reason it took over this niche.
Businesses all over the globe participate in events like expos, trade shows and exhibitions to develop their brand name and spread their message out in the open. Although some events, based on their reputation might not be affordable for small businesses but it’s worth participating in such events because of many reasons. First and most important reason is the target audience; usually all the brands and businesses participating in a trade show belong to the same industry. That means the people attending those events would be your target audience.
Corporate gifts have proved themselves an effective marketing and branding strategy for quite some time. Companies give promotional gifts to their prospective customers in trade shows, expos and other events to increase their brand awareness. The idea behind corporate gift giving is to give people sometime useful so they can use it for some time. These customized business gifts usually have logos and brand names printed on them.
Brand development is quite similar to craving your name on a hard stone; it could take time but it would last long. These above mentioned effective brand awareness techniques can help you reach out to your target audience.
As you can see there are many myriad ways you can promote your brand to make sure you are seen and heard effectively. Here at Print City we are fastidious in making sure that your logo and corporate branding printing job is well executed because we know how important this is to you. So do give us a call or book an appointment to talk to our friendly consultants.