Direct-mail marketing is one of the guaranteed ways of driving sales and competing effectively with other companies in the same niche. During the festive season, you can print postcards for direct marketing to ensure that in 2017 and beyond, you will not have a hard time getting new clients and maintaining the current sales curve.
Here are 4 tips to help you master the art of designing compelling postcards for direct marketing.
Choose a Large Size
Studies show that large postcards deliver more results than the small postcards. Well, the cost of creating and printing a large postcard is more than that for the conventional postcards, but the long-term benefits surpass the initial cost.
The postcard design that you choose should be compelling and professionally designed. One of the ways of doing this is by demonstrating the solutions that your products offer to the target customers. Print companies that have a print shop online platform can help you create a custom postcard that is bright and bold to grasp the attention of the target audience. It is also recommended to seek the services of a skilled copywriter to create a winning headline and marketing message to lure prospects to take an action.
Be Keen on Quality
Do not cut corners when it comes to quality. A cheap postcard will have an adverse impact on your brand image and reputation. Invest in high quality printed postcards that are cost-effective to show the clients that your company is focused on providing nothing short of top-notch products and services. The savvy customers gravitate towards a company that uses quality marketing materials. Hence, ignore the urge to design the postcard on your desktop and hire a proven Singapore print company.
Consider Printing on Both Sides
Sometimes going against the grind can help your business to stand out from the crowd. Since most of the mails are delivered with the address side up, most of the print companies do not write on this side. Do things differently by writing a short and compelling message on the address side to increase the chances of the recipient turning the card over to read more about your products and services.
Indeed, postcards can be used for direct marketing purposes. Be sure to hire a professional Singapore design and print company to get maximum return on investment.