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Many factors including personal preferences, experiences, context, cultural differences and others can affect the decision power of an individual. Also, it is not guaranteed that specific colours like yellow can evoke hyper emotions in people. However, no doubt colour psychology affects individuals and businesses can use this phenomenon in their advantage. Let’s see which colors are associated with certain emotions and what brands are already using them successfully when custom printing collaterals.
As mentioned above, many factors can influence the effects of colours on your target audience; gender and age group are also among those factors. Men and women like and dislike different colors and if your company, products and services are highly gender specific then learning about their liking and disliking is important.
According to many researches and surveys, blue is the most favorite color of men. Around 57% of the men like blue and its shades. Comparatively around 14% of the men like green, 9% like black and 7% like red.
On the other hand, brown is the least favorite color of men. Around 27% men declared it their least favorite color. Other colors are 22% orange, 22% purple and 13% yellow.
As compared to men, women’s choices are relatively diversified. 35% of the women like blue and its shades. 23% like purple, 14% like green and 9% like red.
Orange is the least favorite color of women; around 33% of the women said they dislike it the most. Other colors are 20% brown, 17% grey and 13% yellow.
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