We are in an era where everyone has smartphone and businesses are focusing on digital marketing. Of course online marketing offers a bigger audience but the importance of offline marketing hasn’t changed. On the contrary, where everyone is focusing on making an impact online, you can use simple and cost efficient offline marketing strategy to make a difference. Traditional marketing tools like booklets and flyers offer some exclusive perks. Flyer printing could be a more suitable option considering its efficacy and of course cost friendliness.
However, like every other marketing tool and tactic, there are some limitations and tips that you should know before designing and printing flyers. Let’s see where you can use flyers and how you can use them for effective marketing.
- The common use of flyers is handing them out to potential customers. It must be done by a business representative who have people friendly attitude and thorough knowledge of everything about the company a customer could possibly ask for. The concept here is to make a good first impression and advertise the brand.
- Depending on your end goal and what you want to achieve via flyers, they could be used as a source of information that you can give to customers when requested. For example, if you are a tour operator and you offer many different tours then you can give the flyer to customers when asked about the tours.
- It is quite similar to the point mentioned above, except this time customers are not specifically asking for more information. You can use flyers to promote offers, discounts and other promotions. For example, if you are running a pizza business then flyers could be used to advertise different promotions like 10% off after midnight etc.
We recommend using flyers printing for promotions and advertising for new products and services. Because flyers are cost efficient as compared to other options, you can get them designed and printed in small quantity whenever you need. Regardless of your purpose of flyer printing, we recommend the use of company’s colors, logo and font because besides the primary purpose of promotion, you can also get the secondary benefit of brand awareness.
In that case, even if people are not interested in your promotion at all and they throw it away, they would still remember the logo and colors. Besides obvious aspects (compelling headings, attractive colors etc.) of an effective marketing flyer there are some things that many businesses miss entirely and couldn’t get the maximum benefits of their investment.
“Okay, I like this discount of 20% discount on these items and I want to buy this item, what should I do?” This is the question that you must answer on your flyer. Advertising the business and offer is not enough; you need to tell people the right direction. Should they register on your website? Do they need to get to your store before a specific time/date? Do they need to pay cash to get discount? These are the questions that you must clear on your flyer.