Everything You Need to Know About using Brochures for Marketing Purposes

Nov 22, 2016

The primary purpose of brochures is to help businesses convey their detailed message to their audience and usually brochures answer all the question a customer might ask. So, with brochures businesses can advertise services and products but also answer those questions in general. Interestingly, for the last couple of years, online brochures have been getting popularity too. Many of the businesses use digital brochures instead of printed ones however both have their own advantages and disadvantages.

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How Brochures Can Help You In Marketing?

Regardless of what you choose – traditional printed brochures or digital ones, you need to make them interesting and meaningful to make an impact. Although brochures and some other marketing materials like flyers and posters have many things in common, but brochures have a unique trait; they are usually given to the customers who are already interested in your products or services so they can know more about your business.

In other words, brochures play an important role in the conversion rate as it is the last step of converting a person into a customer. As mentioned above, printed and digital brochures have their own pros and cons; usually businesses that operate online or have a large percentage of their audience coming from digital sources opt for digital brochure and vice versa. Interestingly, some of the businesses use the printed version of their digital brochures and serve everyone.

So, basically it depends on your target audience and the source of customer base. If you find yourself in a dilemma of choosing between digital and printed brochure, learn the behavioral pattern of your target audience and anticipate what type they would like the most.

Again, regardless of what you choose, always add call-to-action at the end of brochure. Of course it would be different for printed and digital brochures but adding the call-to-action would ensure your target audience wouldn’t get confused. The call-to-actions must be perfectly aligned with your business objectives and it must be as clear as possible for readers. Let’s compare printed and digital brochures.

  • A digital brochure cannot possibly help you connect with your target customer. Sending digital brochures to interested potential clients is an entirely different thing than handing them out printed brochures in trade shows or other similar events. Printed brochures give businesses an opportunity to connect with their audience and this human factor can do wonders.
  • No doubt, digital brochures are cost efficient and they have made it possible for companies to spread out their message without spending thousands of dollars on printing and delivering them. Even though if digital brochures have a significantly lower conversion rate, they are still cheaper than their counterpart.
  • If your target audience is all over the globe, it doesn’t seem reasonable to send printed brochures to them via post because of logistics. In other words, printed brochures are bound by geographical boundaries but digital brochures aren’t. You can send thousands of brochures to target audience, regardless of their physical location in matter of seconds.

Digital and printed brochures both can help you in marketing Singapore. However, you need to understand your target audience and their preference.

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