Drinkware Marketing is Making a Storm in Companies

Aug 9, 2016

Drinkware as a corporate gift by Printcity

Corporate gifts have become an effective and relatively cheaper marketing and branding tactic. PrintCity offers drinkware printing services which are unique.

Billboards, brochures, flyers, booklets and other similar marketing material are good for offline marketing and advertising. Yet if you are looking for something with much deeper impact, increase your brand awareness, that can connect your business with potentials customers and something you can use for branding then corporate gift is the answer. Businesses all over the globe use different kind of corporate gifts and drink ware like thermos and water bottles have proved themselves a worthy gift.

Water bottles encourage people to adopt healthy behavior toward their diet and especially in regions like Singapore where weather remains hot throughout the year water is must whenever you leave the house or office.

Bottled water is expensive and the majority of people use it for convenience, not because of the health benefits of bottled water. Additionally, bottled water does not have health benefits as advertised. So, by gifting water bottles, you are not only advertising your products and business but you are also providing people something they definitely need at any given moment.

Based on your brand, you can also give the message of avoiding soda drinks and bottled water.

There are many reasons why water bottles have become an effective marketing tool for the last couple of years. First of all, if the bottle is of high quality, people would be reusing it that means it would have longer life span and more marketing for you. As everybody needs to drink a reasonable amount of water every day, people receive this gift happily. Additionally, businesses can give water bottles to anyone regardless of their age, gender and even demographic.

If you have gone to the next level and have used custom designed water bottles, it would create a long lasting impression on people. Interestingly, even custom designed drinkware are way cheaper than what people usually think of them. Following are some different types of drinkware that you can use effectively for marketing and branding.

Disposable Cups

Disposable cups are cheaper than other options but on the other hand they last for a shorter time period. Disposable cups are not considered eco-friendly and if your brand is directly related to the environment, you should go with other options. Although disposable cups are good for events but they are not suitable to use as corporate gifts in the long run. Because trade exhibitions and events get huge number of people from relevant industry as well as other industries, disposable cups are cost efficient solution.

Water Bottles

Reusable Water bottles are considered safe for the environment and because of their longer life span these are good for marketing and branding. The best thing about water bottles is their versatility; these bottles come in different sizes and shapes that mean you can choose desirable size, shape and printed design according to your brand and the message you want to convey. We have learnt that water bottles are good for converting one time customers into returning customers.

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