One of the essential elements that distinguish a company from others is their logo. Therefore, if you are given this task as the marketing director, you need to be keen and cautious when designing the firm’s logo. Note that a logo could be designed in the form of letters or even incorporate an image depending on the clients’ preference and demand.
Important things to consider when designing a company’s logo.
Before you even get into the act of designing the logo, there are few vital things that you need to consider first.
Research about the company.
To be able to come up with a logo that completely suits your company’s business, you need to, first of all, learn about the business and their service or products. This information will give you inspiration and all the details that you will be required to add to the logo such as the colours.
The nature of the logo that you design will determine your clients’ satisfaction and maybe earn you more clients in future. So, avoid following trends and instead come up with designs that are non-existent in the area. In other words, just make sure to design a logo that your client will want to keep for a long time.
Make sure the logo is scalable.
The logo will be used in many ways by the company whereby sometimes they may use it to advertise on the billboard, and in some cases in creating catalogues. Therefore, make sure that the logo that you design is scalable such that if it is customized in either small or large sizes, it will still look neat and proportion.
The elements of a logo.
Apart from putting all the above points into consideration when designing the logo, you must add the following elements when designing the logo.
Represent the business idea.
The logo is one of the details that represent the entire brand to the world and therefore, it should contain all the vital business details. The image and the words that you add to the logo should explain what the business is all about. For example, if you are designing a logo for a company that hires out event’s furniture, you can incorporate a chair as an image and include a motto of “Hire furniture, Hire style”. This will make it easy for the customers to understand that the company deals with hiring furniture even without asking about it.
Although creating an easy to understand logo is essential for the company, it is advisable that you make sure that the logo designed in unique and eye-catching manner. The log is the first thing that attracts and describes the company even before the customers visit it. So, you need to ensure that it is attractive enough to drive traffic to the company.
Easy to remember.
An eye-catching logo should be easy to remember as well. If a logo is interesting and attractive, the people or rather the customers will be able to remember it at any given time. Thus ensure that the design includes easy to read and easy design that the targeted audience will be able to recall even after a brief viewing.
The logo needs to be completely visible regardless of where it is placed. This means that even when the company puts up a billboard between other companies, their logo should still stand out from others. So choose the right colours and fonts for this purpose.