Building brand image via Product Packaging

Jun 29, 2021

Product packages have evolved from simple black and white names of products to complex product labels. Basically, product packaging serves to protect the products inside. It helps to keep products safe in between shipments and manufacturing. Furthermore, it prevents damages of products as it sits on shelf.

More importantly, a product package is also a form of communication between the brand and the customer. As a business owner, you will want to convey messages to your customers through customized product packaging. Many people will say that packaging is equally important to the product and is also a great way to influence customer decisions.

The value of product packaging is multifaceted, and it can go a long way toward establishing a positive first impression and fostering long-term brand loyalty. The role of product packaging in brand identification is to develop a brand value by emulating features and values that customers desire. You may want to consider these factors in developing your product packaging:

Brand Differentiation

Product packaging is the first visual line a customer can see when buying a particular product. When it comes to selling your product or service, both packaging and branding are important. Your company’s brand communicates information about the company and its values. It demonstrates who you are and which customers might be interested in your product. The design of the packaging should reflect brand quality. Product packaging creates a definition for your brand in one visual image.

Color Them Your Way

Colors have different meanings and we have to admit; people are mostly visual. Most of what we feel influences, in one way or another and affect the decisions that we make. Thus, creating a product packaging design using colors that will positively affect customer behavior and drive them to buy your product is a good way to start your brand image. In a survey, 66% of consumers said they have tried a new product because of the packaging.

Market Your Brand Without Breaking The Bank

The greatest marketing tool that a product has is its packaging. Businesses have reported 30% increase in consumer interest when those businesses show a strong attention to a packaging. As business owners, the drive to select your product is also influenced by how the product package is taken by customers.  Social media marketing need not be costly. Given that, customers can already engage other potential customers as well, cutting your effort in marketing your product since 74% of 18- 25 year olds would share an image of product packaging through social media. This will drive a practical customer interest in your product.

Building your brand image through the use of product packaging essentially boosts marketing your business and will help customers be able to differentiate your brand from others. Designing your product packaging should embody your company values, brand quality and should also ignite positive emotions to potential customers to stir up interest into your product.

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