Brochure? What are you saying? In 21st century? That’s the reaction some people give when they hear things about brochures. Contrary to popular belief, brochures are not dead and even opposite; they are becoming more and more effective. In this digital world, where everyone is focusing on online marketing and advertisement, a well designed and well curated brochure can help your business stand out from the crowd.
Following are some reasons we can think of why brochures are still important and how you can use them effectively in your favor.
Brochure are Time Efficient
With the brochure in your hand, you can easily see all the information you need about that business in a single glace. Whether it is a brochure about cakes or marble floor, you would be impressed by the design and the informative contents of it. Professional brochure printing companies like PrintCity put lots of work in making a brochure as writers and designers have to work together to curate something impressive and eye-catching. You don’t have to use your smartphone and search for something as you can see it right there on the brochure.
Face to Face Communication
Of course this is an indirect benefit of brochure but still we cannot ignore it. When you hand out a brochure to someone, it creates a moment of face to face connection and that’s all a good salesman need to close the deal. With the real world communication, you can make a good first impression about the company and its products, you can convey your message more clearly and most importantly you can remove any kind of doubt they are having about the company. The other alternative is sending someone away to get every piece of information from your website. This approach does not have human prospect.
We know, we live in digital world where 90% of the businesses already have websites or want to have online presence and in some industries it is not even possible to survive without an online presence but there are still people who don’t trust online information. Brochure is printed on a real paper, you can touch it, you can feel it and that’s why brochure is considered more trustworthy than website. It doesn’t mean brochures exclusively target people who prefer offline shopping but it simply means you can easily discover a whole new market with brochure printing.
So, now you are here, let’s reveal some secrets of brochure designing and printing. We’ve been using these techniques for years and gladly they never failed.
Understanding your market and customers is one of the most important parts of brochure designing. The mindset of your target audience can affect every aspect of the brochure including colors, textures, fonts, paper quality and every other design aspect. The brochure is not just about you or your business; you need to see it from customers’ prospect. Sincerely speaking, they are not interested in how much you are proud of your business, products or services but instead they want to know how it can benefit them. So make the brochure about customers, not your business.
So its very clear that brochures are still very much part of sales and marketing in Singapore. It is therefore imperative that we have high quality design and printing done. At Print City we pride ourselves for top notched customer service and superb quality brochure printing services.