Signage is an important part of the business marketing strategy as it conveys the message about who you are, what you do and what are your business values.
Signage is an equivalent of a business card except the fact a name card is given to one person while signage is viewed by hundreds and thousands of people in its lifetime. However, the purpose of both of these marketing tools is the same; they put the first impression on potential customers and the corporate signage must reflect professionalism and your business values. A good signage must tell people who you are, what you do and how you make things easier for people.
People are more visually receptive than any other form and that’s no secret. Businesses can use this psychological trick to advertise and market their business, brand and products to target audience. Additionally, signage could be used for promotions as well as for brand development. PrintCity has been designing and manufacturing signage for years and according to our experience, signage is an effective marketing tool because of the following reason.
– It’s a cost efficient marketing solution that could last for years. Because the quality of a signage has direct connection with its life span, you can have the full control over its impact.
– Signage could be used for product and service promotion. You can also use it in trade events and exhibitions.
– The general purpose of signage is to convey the most important and essential message of your business and brand. Like many other marketing tools including name card, flyer and billboard, signage shouldn’t contain too much information.
– Signage is one of the few marketing tools that could change the prospective of potential customers by simply making a good first impression.
Signage is a pretty common marketing and advertising tool that millions of businesses all over the world use. The importance of signage even in this digital era hasn’t reduced. Following are some reasons why signage can work for your business and brand.
Whether you are a big organization or a small business, you need to let people know your business location. A well designed signage can attract people and encourage them to try your products or services, or at least get more information about your business.
The role of signage in brand development is essential for business growth and to make a meaningful impact on the target audience. We have see businesses go to extra mile to design a beautiful and attractive signage so they can make a good first impression on the target audience. A well designed signage must be well maintained to convey the right message to the people.
Studies have found direct correlation between signage and sales volume; consider your signage a sales agent standing on the street and attracting people toward your brand. Sometimes signage is considered as effective as word of mouth marketing.
Signage, as compared to other marketing tools like billboards and flyers has faster ROI. It’s a one time investment which has significantly little deployment and operational costs.