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In this current digital world, many businesses opt for online marketing material like online brochures which are also known as e-brochure instead of printing brochures in Singapore. Interestingly, both approaches have their own pros and cons that should be considered before deciding anything.
Online brochures are getting traction for quite some time. With more than 3 billion mobile devices in the world, it seems reasonable to present contents where people want to see them. Following are some pros and cons of online brochures.
Of course there are some disadvantages of online brochures that balance out the advantages.
Your target audience matters a lot. And this is also a key factor in deciding whether you should opt for a printed brochure or an e-brochure. Despite the advantages of e-brochures, do you thing the digital format would be enough to get your target audience interested in your brand?
The type of your business is also an influential factor; for example, if the majority of your target audience and sales volume come from the website or social media then digital brochure can come in handy because the call-to-action would be clearer and straightforward as well as easy to be followed. Similarly, if would be easier for you to track the performance of your e-brochure that is not possible in the case of a printed one.
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