Do you own a retail store or a business counter which accepts orders and payments? Then you will need a point-of-sale display or POP Standees. These are also known as point-of-purchase displays, or counter-top displays.Many businesses use these point-of-sale displays as a way to drive up additional sales because when a customer is lining up to pay, his or her attention can be drawn to those “last minute” items to the point where he or she decides it is needed.
Talk about a “captive audience”!
Traditionally, stores like to display lower cost and common goods near or at the counter such as chewing gum, mints, sweets, tissue paper, mineral water, parking coupons and even lottery tickets. Counter staff can also use these point-of-sale displays to make a promotional overture to the customer, e.g. a two-for-one deal.
These can be made of foam board, cardboard, plastic or Perspex. Print City has the expertise to craft out the concept, design and production of your point-of-sale display whether they be 2D POP standee style, 3D or even displays holding merchandise.
Some businesses report that using point-of-sale displays or POP Standees, sales have been driven up by more than 20%. Outlets which benefit from these marketing tools include:
• Petrol stations
• Convenience stores
• General household goods and sundry stores
• Retail stores
• Lottery and ticketing outlets
Fragrance Foodstuff (香味) Brief Case Study
Fragrance Foodstuff (香味) has been retailing it’s Salted Egg Fish Skin across its 40 outlets in Singapore. The previous packaging came in plain bottled form with a simple sticker of Salted Egg Fish Skin and information about the product. Despite that, the product was still well received due to the current popularity in the market. After a consultation, Fragrance Foodstuff (香味) engaged Print City services for design and conceptualization of the product packaging and POP Standee to further appeal to a wider array of customers. After a month of conceptualization, Print City designed and fabricated the product packaging and the POP Standee and begun retailing across outlets in Singapore. Statistics had proven that the new design and concept was appealing to consumers of all ages and the sales soared and were even better received than before.
Looking to increase your sales of your products with a new concept of product packaging and POP Standee?
Talk to Print City, an acknowledged leading Singapore point-of-sale display and point-of-purchase supplier. Our high quality printing, customized and fast-turnaround process means that we can get your displays created and distributed to your stores islandwide within days.
Telephone us at +65 6274 8171 or click here to email us your requirements for POS display without delay!