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Cultivating customer loyalty is not as easy as it sounds, as it takes time, effort, and commitment to your business. Giving out corporate gifts and holiday gift baskets to clients are not enough to win over their loyalty.
Here are four rules of customer loyalty marketing that you need to adhere to at all times if you are to succeeding in enhancing your business.
Apart from giving clients a novelty gift after making a purchase, you need to go an extra mile and show them that you care by providing nothing short of stellar customer service. A recent study showed that 78% of customers say that they have bailed on a purchase due to poor customer service. Your clients need a flawless customer service, friendly staff, and an easy checkout process. The support team should always be available to respond to their queries promptly.
Needless to say, your business reputation and credibility are based on your word. If you promise to do something, do it. If you send out an email saying that you will be offering giveaways to clients whose total purchases exceed a certain value, you keep your word. If you go back on your word, you will compromise your customer loyalty and reputation.
Offering your clients an opportunity to save money is one of the guaranteed ways of promoting loyalty within your clientele base. These are a wide array of new customer loyalty programs that you can use to achieve this objective, but the best are those that give clients real value for their money. Go for a program that not only sends out postcards but also gathers and analyzes customer data for future use in marketing. Concisely, the loyalty and reward program should provide worthwhile customer incentives.
Finally, you can no longer rely on word of mouth alone. For your customer loyalty marketing program to be a success, you need to embrace the new technology. Invest in a mobile app that clients can use to get in touch with the support team and make a purchase. Get mobile-friendly websites that customers can view on their mobile devices while on the go.
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