Monthly Archives: September 2016

  Urban Redevelopment Authority (URA) in Singapore is the governing body that deals with all types of signage displayed in Singapore. They have a comprehensive guideline on their official website from where businesses can see what they can do and … Continue reading →

Direct-mail marketing is one of the guaranteed ways of driving sales and competing effectively with other companies in the same niche. During the festive season, you can print postcards for direct marketing to ensure that in 2017 and beyond, you … Continue reading →

  Almost every business in the world has designed and distributed posters at some point. The primary purpose of using posters as a marketing tool is to convey a simple yet concrete message. Unlike some other marketing materials like brochures … Continue reading →

  Billboards are around us for decades and they are considered one of the most effective and cost efficient marketing solutions in the world. Contrary to general perception, the cost of a billboard depends on its location and of course … Continue reading →

Businesses who already have attended trade shows and other similar events know how hard it is to get people’s attention when most of your competitors are there. The only way to make a meaningful impact on your target audience is … Continue reading →

The majority of business owners assume that they need a huge marketing budget to advertise their brand and to increase their brand awareness. It might be true in some cases however there are smarter ways to spend less and get … Continue reading →

  In this current digital world, many businesses opt for online marketing material like online brochures which are also known as e-brochure instead of printing brochures in Singapore. Interestingly, both approaches have their own pros and cons that should be … Continue reading →